Oh Reddit, how I love thee. Be it for getting all the latest Shower Thoughts, or getting up to date on all my Trees Sucking at Things knowledge, Reddit is a place of great mystery, allure, and unsurprisingly, useful knowledge.
Because of its forum-based nature, Reddit allows for a diverse community of users to discuss, teach and engage with each other on over 850,000 subject areas. With over 234 million active users, you can imagine just how precise these subject areas can get.
So why not take inspiration from this community to help you get your business off the ground? Two of the subreddits that are most helpful in this area are the Entrepreneur and Startup accounts. Both are very active so there’s a ton of information for you to sift through as you eat burritos into the dark of the night. Luckily, I sifted and ate burritos for you.
10 Tips for Getting Your Business Going
1. Have a Good Business Idea
This one sounds like a no-brainer right? Well, at the end of the day it’s actually amazing how many people think they have a great business idea when in fact, a Home Improvement theme park might not be a big hit after all. If you’re wondering, “Could this work?” take a look at our checklist here.
2. Have a Plan. Prioritize it.
This is the “who, what, where, when and why,” part. Get a calendar, a big one, and start making some actionable goals. Every business will be different, so all plans will be different (this is a good starting point). Play around with it so that it works for you. Ask yourself as many questions as possible about your business, even the silly ones. The more questions you can answer about your business, the more developed it will be.
3. Know Your Client Base
Sit down with your ideal customer and ask them what they want and what they need. These are the people who will be putting your business into action, so they are going to know a lot of the little ins and outs that you may have not thought of. Ultimately, yes your business is like your child, but once you’ve raised it, and helped put it through college where it learned the value of aspirin, it has to go out into the world and thrive on its own amongst others.
This is a great time to tap into your audience on Reddit. Find the subreddit where they hang out (here’s a great place to start) and pose a few questions. The community is extremely helpful, as long as you’re a genuine and active participant.
4. Work with People Who Offer a Variety of Skills
Don’t just hire your friends and family because you think it will be “fun.” It won’t be. Well, it might be, but you want to make sure that the people you are working with bring as much to the table as possible, covering it in a smorgasbord of skills, experiences, and backgrounds. The margin of error narrows and hey, maybe you’ll make some new friends.
5. Have a Budget
Be frugal, be ruthless, and be the Boba Fett of budgeting. You can start a business from scratch on $100 a month. It will be worth it to alleviate any unnecessary financial stress. This subreddit will also be your friend.
6. Promote Your Business
Reddit offers a wonderful platform to get people talking about what’s up and coming in the world of startups. Once you’ve got a banging website (with our help, of course), you can promote that website to several different places for it to get noticed. This list is particularly helpful and is categorized by different business needs.
7. Engage! Engage! Engage!
There are so many different ways to engage with the world these days. Facebook, Twitter, blogs, online newsletters like MailChimp, your grandmother’s knitting circle, Instagram. The options are becoming endless. Have a plan for online engagement and make your business accessible and personable.
8. Refresh Your Content
Keep your content up to date. Every few days look at your business and ask yourself, “How can I make this better?” Can you update the app to be more compatible with a wider variety of software? Could your blog posts have an edgier feel? Does your Instagram match your company’s branding? Keep it alive by creating action.
9. Stay Inspired
Not to get all doomsday on you, but the end of the day, week, month, and year, things will get tough. Then, they might even get tougher. Remember those who have succeeded before you. Those who kept going and started a computer company out of their garage. They did it, so can you.
10. Be a Leader
If you’ve got 10 people on board, 31 people, or even if it’s just you, lead. Be a unicorn, don’t be a pony with a stick stuck to your head. Be the charismatic charmer and good listener that your mum always told you that you were.
Photo: Andy Beales