When you’re starting a new business, it’s easy to get bogged down in details and lose track of what you’re projecting as a brand. Building credibility is something entrepreneurs may forget about. But when you’re asking people to hand over their money, you need to get them to trust you and believe in your idea.
Building credibility takes time. It can take months, even years, to show that you can be held to your word. And when you’re the new kid on the block, you don’t have a lot of history behind you to back you up.
That said, there are a few quick wins (like buying a .COM domain on sale)—easy things you can do to look a little better established than you may actually be. Read on, my friends.
Let Others Do the Talking
We know you think your idea is awesome. Otherwise you wouldn’t be starting this business. But then, you’ve got a vested interest in making sure it succeeds. So unfortunately, whatever you (the expert) say to promote it means less than the word of a random stranger.
With that in mind, put the words of random strangers to work. (Not actual strangers—think happy clients and customers.) Ask for reviews or testimonials, then include those on your site and in your brand messaging. It’s a great way to boost consumer confidence, and also to get some awesome web copy.
Know Your S**t
Know the ins and outs of your industry, and how your business fits into it. Know what your competition is up to, and keep up to date on daily news that affects your business.
Subscribe to different blogs and news sites so that you can stay updated on a variety of other topics as well. By being able to talk about the world around you, you will come across as a leader in your field.
It can be tough for businesses that are starting out to get buzz right away, especially in a world that seems to be saturated with new ideas. So, sometimes it’s best to get out from behind the computer screen and put your best physical foot forward.
A great way to do this is to enter business competitions (a list of some can be found here). They are great networking events, push you to succeed even more, and offer prizes and accolades. If you win, you can say you won! If you lost, you’ll still have a great experience, perhaps meet some mentors, and maybe even get a free t-shirt.
Walk the Walk
You promised two week shipping on your site? That package better be on their doorstep in 13 days. You said you’d have that project done by Friday? Be ready with it on Thursday morning. By consistently meeting or beating your estimates and staying true to your word on the little things, you’ll build confidence in other aspects of your brand, too.
And of course, you can only keep your word if you know what it is. Make sure what what you’re communicating to clients is 100% consistent. Branding and design is key—use a style guide and brand book to keep a consistent look and feel across your website, packaging, social channels, etc.
Buy a .COM Domain
The good ol’ .COM. The OG domain extension. The Pangea to our continental drift. .COM has been rocking the world for over 30 years. 99.2% of Fortune 500 companies are registered with .COM domains—and as someone starting out in business, that is good company to be in.
People recognize .COM and are comfortable with it. It automatically suggests credibility because of how established it is—and it makes you look established, too.
Combined with an eye-catching website (Rebel will provide a free one page website when you purchase a .COM domain), your business will have a physical representation of its credibility for the entire world to see. Let’s say it all together now: “Heck yes!”
Want to check one of these off your list in the next five minutes? .COM domains are on sale at Rebel right now—only $10.99! Every Rebel domain comes with a one-page website, three months of free professional email, forwarding, 24/7 support, and a laundry list of other perks.
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