Whether you’re planning a meetup, fundraiser, wedding or kegger, having an event website serves as the hub, support desk and logistics center for your big day. Attracting people to your event means being active on social media, setting up an email newsletter, and at the heart of it all, having a great website and domain name.
So, how do you get started?
Registering a domain name for your event
A standalone website allows for differentiated branding (including a unique domain name), easier navigation (it doesn't get buried in a larger website that holds information for an entire organization/company) and ensures your site is built to help you achieve the goals of the event.
Tips for choosing a domain name for your event
Keep it short and sweet. A shorter domain is more memorable and looks better on printed items like festival signs and swag. In the site content, you should be including keywords related to your event – you can see if any of those keywords are available for your omain, too! The Halifax Busker Festival snagged the great domain buskers.ca. It doesn’t hurt to see what’s available!
Think about scalability. Avoid putting the year of event or location in the domain if your event is recurring or has the potential to expand.
Show your Canadian pride. Your event is in Canada, so your domain should be proudly Canadian – for the right of the dot, choose .ca!
Getting a great domain name is the first start in building your website. Now here comes the hard part—what do you actually put on your website? We have some suggestions to help get you started.
Ultimate list of things you should put on your event website
Date(s) and time — This seems obvious, but sadly sometimes you have to dive deep sites to find out when the event is. Bonus: Add a widget that shows a countdown to the date to get people excited!
Location — Embedding a map can be helpful for website visitors who on their way to the event. You can add other logistical infomraiotn such as parking lot maps, public transportation information and road closures.
Registration/ticket sales — If required for your event, this should be front and center on your website.
Name, logo and description of what the event is — All of these elements are critical, especially if the name of the event doesn’t make it obvious. A well-designed logo will help people recognize your event!
Vendors/speakers/line-up — This is what you would use to draw people's interest in an event. People are busy; give them a reason to come to your event, whether it's selling them on what they'll learn or how much fun they'll have.
Food/drink options — Consider dietary restrictions and alternative options.
Contact information — Be sure to include a contact form and also list an email address and phone number for the event.
Nearby accommodations/attractions — Make it easy for people to plan attending your event. The Tulip Festival, which draws thousands of visitors to Ottawa, has a whole section dedicated to this on tulipfestival.ca.
Sponsors — Thank those who are supporting your event.
Volunteer information — Show the benefits of volunteering and include a Call to Action (CTA) for people to sign up.
Photos and videos — If this is the first time you’re running the event, use some stock photography. If it’s not, use some photos from the last time the event was run!
Sign up for email updates — Provide details leading up to the event, during, and after to keep your event-goers informed.
Social media — Include logo icons that link to your official accounts. You can also provide a live feed of your official Tweets and/or Instagram posts.
Things to keep in mind:
- Keep your content fresh and up-to-date. If this is a brand new event, you can always make the website live with minimal information so people can “save the date” and add more details as they are finalized.
- Make sure the website is mobile-friendly. Event-goers are even more likely than your average website visitor to be browsing on their phone during the event looking for information. Don’t put too much content. A good event website is all about balance: it provides enough information to sell people on it without becoming too wordy or clunky.
Building a professional website for your event doesn’t have to be a ton of work with the website building tools at your disposal today. Keep our tips in mind to create a website that helps you put on a great event!
Find a .ca domain for your next event - on sale for just $10.99 at Rebel! Plus, get a free-1-page website with each .ca domain you buy.
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