Remember when owning a domain just meant picking your name and calling it a day? Yeah, about that.

If you’ve searched for a domain like sixseven.com lately, you may have noticed something… unhinged. That particular domain is currently listed for a jaw-dropping CAD$403,996.56/year on Rebel.com. That’s not a typo. That’s what we in the business call premium digital real estate—and there’s a very good (and very viral) reason behind it.

So, what exactly makes this string of two simple numbers worth nearly half a million dollars a year? Let’s dig into the strange, chaotic, and oddly brilliant world of internet slang, meme marketing, and the surprising power of owning a viral domain.

What Is “6-7” and Why Is It Everywhere?

If you've heard a kid yell “six-seven!” while flailing their arms, congratulations—you’ve just met Gen Alpha's version of “yeet.”

The phrase “6-7” (or “six seven”, “67”, or “6 7”) exploded across TikTok, YouTube Shorts, and Instagram Reels in 2025. It started with a drill rap song called “Doot Doot (6 7)” by an artist named Skrilla. That audio went mega-viral thanks to NBA highlight reels, edits of basketball star LaMelo Ball (who’s 6’7” tall), and a young hype machine named Taylen “TK” Kinney, who helped push the phrase into every corner of teen social media.

Then came the 67 Kid—a boy named Maverick Trevillian who shouted "six-seven!" in a basketball video, complete with his now-iconic hand gesture. Boom. A meme was born. A movement, even.

Soon, “6-7” was showing up:

In school hallways (and getting banned)

At NBA and NFL games

In South Park episodes

On McDonald's chicken nugget boxes in the UAE

Even in the UK Parliament and the U.S. House of Representatives (we’re not joking)

Like most meme culture moments, “6-7” has no real meaning—and that’s the point. It’s chaotic, catchy, and instantly recognizable. Which, of course, makes it incredibly marketable.

Why Is sixseven.com So Expensive?

Now that you know the cultural weight behind the numbers, the price tag starts to make more sense (kind of).

Here’s why sixseven.com is currently listed at over CAD$403,000/year:

1. It's a Cultural Keyword Jackpot

“Six seven” now exists in the same digital hall of fame as phrases like “Skibidi”, “Gyatt”, and “rizz.” Owning the domain means owning traffic from trend-chasers, media outlets, and creators.

2. It’s Short, Brandable, and Phonetic

Good domains are easy to spell, pronounce, and remember. sixseven.com checks all the boxes—without needing a gimmick.

3. It’s Riding a Viral Wave

Timing is everything. Right now, “6-7” is peaking, and brands love to ride waves of relevance. For merch, a beverage brand, a content series, or a meme-forward product? This domain is launch-ready.

4. Scarcity Drives Value

There’s only one sixseven.com. And once it’s gone, it’s gone. Premium domains are priced not just by current demand, but by long-term brand potential.

Should You Spend $400K on a Meme Domain?

Let’s be real: probably not—unless you’re:

A celebrity or creator with a monetization plan

A brand launching a viral merch line or platform

Sitting on a budget bigger than your ambitions

But if you’re looking to ride the trend without breaking the bank, you’ve got options:

🎯 Creative Alternatives to sixseven.com

six-seven.com — Still readable and slightly more affordable

sixseven.ca — Canadian twist, and proudly local

six7.io or 67.gg — Modern, techy vibes

sixseven.store — Perfect for merch drops

sixseven.fun — Because that’s the whole point, right?

Use Rebel’s AI-powered domain search to play with combinations. You’ll be amazed at what you can uncover when you get a little weird with it.

What This Teaches Us About Digital Culture & Branding

The 6-7 meme is more than just a random number shouted by 12-year-olds. It’s a lesson in modern branding:

Cultural timing creates opportunity

Memes can become business assets

Domains are still a foundation of the internet

Owning a trend gives you power—even if it’s nonsensical

We live in a time where a joke can become a product overnight. If you’re building something—whether it’s a brand, a business, or a bizarre TikTok empire—your domain still matters. And choosing the right one could mean the difference between blending in and going viral.

Final Thoughts: Don’t Sleep on Digital Real Estate

Is sixseven.com worth $400K+? That’s up for debate.

But the power of a great domain name? That’s timeless. Whether you’re a meme-loving teen, a solo creator, or a growth-minded entrepreneur, it’s worth investing in a name that’s easy to say, easy to find, and impossible to forget.

The next big thing could literally be two numbers away.