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websites Amazon, Etsy or eBay - What's the Right Marketplace for You? Selling goods online? Here's how to decide between Amazon, Etsy, and eBay.
hosting Know Your Digital Footprint: Who’s Doing Your Hosting? It isn’t only brick and mortar companies that have an impact on the physical world around them. Even if the thing you’re selling isn’t tangible, the way you run your
business 5 ways to build a community around your e-commerce site Developing a community around your product can lift sales, add new customers, and increase the overall lifetime value your business gets from its customers.
business How SMBs Can Choose the Right Domain Name: 5 Tips Choosing the right domain name for your SMB can feel like a challenge, but a little brainstorming can help you land the perfect one that helps SEO.
branding 5 Ways to Protect Your Brand Online — and Why it Matters Reputation management is crucial for your brand. What are you doing to protect your company online?
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marketing 5 Ways to Increase Email Engagement and ROI This is a guest blog from contributor Zac Johnson. Email marketing is likely always going to be one of the best mediums for connecting with your audience. Even with all of the transitions
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marketing Hate Sales? How to Promote Your Business (or Yourself) Without Feeling Sleazy There’s no other way to put it: selling can be tough. Most of us would rather spend our time doing really productive things like Buzzfeed quizzes or taking bets on just how
marketing From 0 to 1,000: How to Capitalize on Trends to Jumpstart Your Business In 2016, Niantic released its augmented reality game Pokémon Go! and the world lost its proverbial shit. The game was basically the biggest phenomena since the parting of the Red Sea. Businesses jumped
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branding Why Your Website is an Extension of Your Personal Brand What exactly is a personal brand? Is it a logo? A colour palette? Both are important aspects of a personal brand, but a personal brand is so much more than visuals. A personal
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branding How to Build Authority When You're Just Starting Out Why would anyone buy something from you? It’s tough to sell yourself, your brand and your services when you’re just starting out. You don’t have a long track record of
branding Beyond Business Cards: How to Build a Personal Brand Everyone has a personal brand. If you aren’t sure what yours is, drop everything and read this post. People used to only talk about branding in terms of big companies. But today,
marketing Want to Become a Social Influencer? Here's What You Need to Know Social influencers are the celebrities of the interwebs. Marketers worship them, brands love them and the rest of us hang on their every post. In a recent study, 40% of respondents had bought
marketing Inexpensive Ways to Drive More Traffic to Your Site More traffic = more money. That’s true whether you’re an running an e-commerce site, writing a blog or operating a toll bridge. But how do you get more traffic? In all three
marketing 10 SEO-Boosting Tools to Improve Your Site's Search Ranking You can have the best website and coolest business in the world, but none of that matters if no one can find it. What you need is to join the elite club that
marketing 4 Budget-Friendly Ways to Boost Your Outbound Marketing A lot of people say that outbound marketing is dead. Brands are turning to inbound marketing—using tailored content to draw potential customers in, instead of sending advertising out. Outbound marketing has a
marketing 5 Creative Marketing Tactics Proven to Win No matter how amazing or inventive your products and services are, if you want your startup or personal business to succeed, you’re going to need to grease the wheels a little. The
