Close your eyes, and imagine the web address of a company. Got it? Okay, what did it end with? I am willing to make a strong bet that it’s .COM, and there’s a good reason for that (and it’s not just because they’re on sale for $10.99 at Rebel). Out of all the domains in all the land, .COM is the most common, with over 100 million registered.

It’s the Big Kahuna, the domain that carries the weight of time and influence behind it. You know it, your grandma knows it, your cousin’s dog Kevin knows it.

Of course, people trust other domains as well. But just why do they trust .COM so much? Well, here are some of the reasons.

Familiarity

We’ve been exposed to .COM since our tiny hands could reach the keyboard. We nod our heads with respect as we remember the joy neopets.com once brought after the treacherous siren song of dial-up internet was through. We tear up at movies with plot lines structured around AOL messenger and wonder, if AOL messenger were still a thing, would we, too, find ultimate love, happiness, and the perfect walk-up brownstone in New York City? Having spent so much of our lives on .COM domains, we accept them as established authorities.

High Standing

Ok, so .COM domains can’t physically stand. But they can help you and your business stand tall.

Many people choose to register a .COM domain because of the benefit of being recognized in the same grouping as some of the greats, like nalindesign.com.

But in all seriousness, if you are sharing the same domain extension as Apple, Facebook, and Google, people are willing to listen just a little bit more when to talk about what your company is, and where it is headed.

Accessibility

We live in a globalized world. We can check our phones and poof! Instantly we can be connected with our best friend at Everest Base Camp. Items are shipped within two-day periods from one end of the earth to another, with little to no damage and sometimes a lot (thank you, shipping company that shall go unnamed).

So why should a website be any different? Of course there are advantages to having more locally specific domains, but when you just need one domain to rule them all, a .COM is a good first step. You can always expand and grab more local domains down the line. Allow things to naturally take shape, like my winter body come February.

Timelessness

Unlike trucker hats, Livestrong bracelets, and unnecessary scarves, .COM will never go out of style. It’s not trendy, because it doesn’t have to be. It’s not trying to be more than it is and we don’t want it to be. .COM is a genuine, gimmick-free domain name that can handle its own without having to put in hair extensions. It is perfect just the way it is.

So what are you waiting for? It’s time to get your business off the ground. And with a solid plan, a kick ass personal brand, and just a little wine, a .COM domain is the perfect way to establish that your website is ready to do business.

Ready to boost your brand with a trusted, timeless domain today? We thought so. Get yours here.