Leading Canadian web hosting company and domain name registrar,, has named Blair Cox as new Chief Executive Officer (CEO). Cox initially joined Rebel in 2015, serving as Financial Controller. From there he moved to San Francisco, where he played a key role in the growth and subsequent sale of SaaS telecom company Line2. Most recently, he served as the Chief Financial Officer for Ottawa-based security tech firm Feenics.

Cox takes over from departing CEO Rob Villeneuve, who stepped down after serving as CEO for 11 years and leading Rebel through tremendous growth and brand expansion. Villeneuve will serve as an advisor to Cox through the transition. Cox takes his new role October 19, 2020.

“It is a rare opportunity to find a leader with both the business talent necessary and a familiarity with the company and its culture,” said Rob Hall, CEO of parent company Momentous. “I have the greatest confidence in Blair’s ability to manage to success in a market changed by the pandemic.”, founded in Ottawa in 1999, has seen year-over-year business growth in each of the last five years. It offers hosting, design and customer access to the widest range of Internet domain names – from .asia to .xyz. is also a leading partner to .ca, the domain names managed by the Canadian Internet Registration Authority (CIRA).

“This is an exciting time to rejoin Rebel,” said Cox. “The digital services offering will be in even greater demand as the way we work continues to change. Working from home, targeting a global market for even the smallest company and living more satisfying lives online are broad business goals that benefit from”

Cox has over 12 years’ experience in finance and leadership roles at companies from Ottawa to San Francisco, and an impressive educational background including a Bachelor of Management and Organizational Studies in Finance and Accounting from The University of Western Ontario. Cox is a Chartered Professional Accountant (CPA).

About is a leading Canadian web hosting company and domain name registrar that supports thought leaders, web developers, trailblazing businesses, entrepreneurs and innovators to contribute, share, and succeed online. By providing domain names, web hosting solutions, site builders, professional email, and all the tools and resources needed to build and grow ideas online, Rebel leads the way in the world’s bravest communication space: the internet.