In collaboration with Team XYZ

A standout online presence is complemented by a strong domain name. A domain name is an address that you can give out so that people can go directly to your website online. In today’s heavily populated digital world, a standout online presence is extremely important to help differentiate yourself. A carefully crafted website with a strategic domain and a focus on the details can help you to reach audiences all over the world.

An effective website fulfills its intended function of engaging the visitor and retaining their attention. It provides them exactly what they are looking for and more, to engage their visitor and provide them value. There are important fundamentals in the development of a successful and effective website that contribute to how it is perceived. Sometimes new website owners don’t know where to begin, so we’re offering helpful guidance to stay on course for a website that grabs attention, and keeps it.

To begin, we’ll be taking you back to basics by helping you select a memorable domain, a branded email address, and strategic social media handles. We’ll offer you seven helpful tips that you can use to establish a powerful domain from the ground up, as well as seven .xyz websites that serve as prime examples of these tips.

Tip 1. Secure a branded domain name

If you’re starting a new business and planning to establish an online presence, you may wish to give strategic thought to your business name as well as your domain name. Essential factors to consider are whether the name is unique, memorable, easy to pronounce, easy to understand, and if it communicates your brand’s identity. Choosing matching names for your business and domain can help you keep your brand and your website aligned. Matching names can be easier to promote and can help your website stand out. is an original example of how a unique matching brand name and domain name can help align your website and your brand. Blockchain-focused gaming studio Sipher developed their namesake game built on the Ethereum blockchain. Because the gaming studio shares a name with their debut game as well as their domain name, every tweet or promotion of any of those assets provides equal promotion for the rest.

The game encourages players and investors to acquire NFTs as they navigate their way through Sipheria, a vast online universe where players can go on missions, join factions, compete in races, make new friends, earn money, and more.’s characters are called Siphers, and they are user-designed, limited edition sets of NFT game characters owned by the player who acquires and customizes them. If you search for “” you can see that one of the highly coveted “People Always Ask” Google results show a common question “What is sipher XYZ” – which shows that the strategic use of matching domain name to brand helped people find what they were looking for.

Gamers and NFT collectors found interest in very quickly. Before completing their seed round, released their first NFT collection, known as Sipher Inu, which consisted of 10,000 playable characters for the game. This collection sold out in less than fifteen minutes at an average cost of 0.4 ETH per NFT. Hopeful players of the game and other NFT enthusiasts who could not purchase a Sipher Inu raced to NFT marketplace OpenSea to try to buy them in the aftermarket.

The decision to acquire a domain name that matches their brand name and debut product was effective. As of April 2022, is the first website listed in Google search results for just the term “sipher.“

Building your brand by securing a matching domain name and business or brand name can make it easier to attract attention to your website.

Tip 2. Choose an easy to pronounce and spell domain name

It is beneficial if your domain name is easy to spell, easy to pronounce, and easy to remember. Make sure it passes the radio test; if someone heard it aloud on the radio or a podcast or in conversation, is it memorable and easy to spell so they can look it up later? Additionally, if someone reads about your website, it is a bonus if they can talk about it without worrying if they’re pronouncing it correctly. If you opt for a domain name that might have alternative spellings, you can register multiple versions of the domain name, and forward them to your main domain. is an example of how an easy to pronounce and spell domain name can make it effortless to remember, share, and discuss. This new crypto music publishing platform aims to disrupt the music industry by helping recording artists gain more of their music’s value. accomplishes this by harnessing the power of blockchain technology to turn songs into collectible NFTs. The innovative platform was developed by former Pandora Product Manager David Greenstein, Web3 programmer and DJ Matt Masurka, and former Apple Software engineer Vignesh Hirudayakanth. Having worked for major tech companies, they would understand the need for accessible technology, and a domain name that passes the radio test is easier to access for audience members using voice-assistive technology.’s first tool, Listening Party, was released in early December 2021 to great praise from the platform’s inaugural artists. After launch, featured a Listening Party for each of seven songs from independent artists on the platform. Each song sold out in less than a minute and generated revenue for the artists equivalent to 21 million streams on leading platforms. With a platform based on listening, it makes sense that would choose a domain that is easy to understand and verbally repeat.

The subject of NFT music startups, including, and the disruption of the streaming industry has been reported on by entertainment news platform Morning Brew.1 When has an opportunity to be discussed on a platform like Morning Brew’s Business Casual podcast, it is easy for the hosts to pronounce their website and effective for the audience to type it into their browsers.

Selecting a domain name that is easy to spell, pronounce, remember, and repeat can make it much easier to spread awareness of your website.

Tip 3. Use keywords as your domain name

In many industries, much of a company’s business will come from online leads. Paired with  relevant content, employing specific keywords in your domain can help you rank higher in searches for that product or service, and can attract potential visitors. You can consider using keywords in your domain name if it sounds natural and if you determine that people are actually searching for those keywords and if they will help make your domain name memorable. is an example of how employing specific keywords in your domain can help you rank higher in searches and attract potential visitors. “Fingerspelling” is a form of sign language in which individual letters are formed by the fingers to spell out words. is a creative and engaging resource created by non-profit organization American Society for Deaf Children (ASDC) to help families of deaf and hard of hearing children learn American Sign Language (ASL). They are employing the use of a keyword in their domain name that is commonly used to research sign language online. As of April 2022, SEMRush reports that website advertisers are paying an average of $2.13 per click to be visible for the keyword “fingerspelling.” organically is getting 1,900 monthly visits organically purely from the keyword “fingerspelling,” which is worth $4,047 per month that they don’t need to pay for to get traffic.

ASDC worked with creative studio Hello Monday to build the innovative and educational website that teaches fingerspelling, and it is gaining increased attention. Organizations praise the website for its design and innovation. England’s FWA, whose mission is to “showcase cutting edge creativity, regardless of the medium or technology used” named their “FWA of the month” in May 2021. That same month, global web design organization Awwwards named their site of the day. Since keyword domains are common terms, they usually pass the radio test, which is also necessary for accessibility.

By creating their domain with a keyword tied to the intent of their website, ranks on the first page of a Google search for the keywords “fingerspelling,” “fingerspell,” “finger spelling,” “asl finger spelling,” “finger spelling practice,” and more. As of April 2022, is the first website listed in Google search results for “fingerspelling,“ outranking many other popular websites for this term.

Establishing your niche by using a domain name that includes related and commonly used keywords can help you rank higher in searches, instill confidence, and increase visibility of your website.

Tip 4. Pick a short, one-word domain name

Short domain names are easier to remember and faster to type, especially on a mobile device. In a study done on the top 1 million websites as ranked by Alexa, leading entrepreneur resource platform Gaebler found that sites became less popular as their character length increased, and the top 10,000 domains in the list had 8 characters or less.2 This means that a short and easy-to-remember one-word domain name can leave a lasting impression. You can make good use of tools such as our CNOX Search or Premium Search to help find your ideal domain name. is a perfect example of how the selection of a short and easy-to-remember one word domain name can leave a lasting impression and create a strong foundation for prosperity. The visually captivating online home of newly named financial services-focused Block, Inc. (formerly Square, Inc.) was introduced with the announcement of their exciting rebrand. The company, which has a net worth of $89.72 billion3, officially rebranded on December 10, 2021 to acknowledge their growth beyond their Square product, and to signal their intention to continue expanding their roster of products and services, including, aimed at making Bitcoin the planet’s preferred currency.

“Block” is a five letter memorable word that is closely associated with the word “square.” Block launched a press campaign to inform the world of their new change, and this news was reported in video and audio broadcast by major networks like CNBC and ABC News. Short domains can appear more exclusive, and historically have been incredibly expensive to obtain. Paired with a major company, is immediately trusted by an audience.

After their announcement, Square released a thread of Tweets sharing the news about the parent company’s name change, and included their inspiration behind the name Block: “Block references the neighborhood blocks where we find our sellers, a blockchain, block parties full of music, obstacles to overcome, a section of code, building blocks, and of course, tungsten cubes.”  It is easy to get to their website, because the short nature of their domain makes it easy to type without accidentally introducing typos or misspellings.

Making your domain easy to recall with a solid, one-word domain name can increase your website’s popularity.

Tip 5. Use your name in your domain name

Registering affords the opportunity to create a website for any topic you want associated with your own name. A personalized domain name is great for your own personal marketing. You can brand yourself as a creator, showcasing your works of art or writing on your website. You can connect your name to an online resume or portfolio website. You can market your accomplishments and projects. People may be able to find your accomplishments more easily if they are searching for your name. Consider registering while available, even if you don’t decide to use it immediately. It is an asset that may not always be available that you might wish to take advantage of later. is an example of how a unique domain name is making Serwah Attafuah’s website ideal for marketing and branding herself as a creator. The domain is branded with Australia-based digital artist Serwah Attafuah’s unique, short, and memorable first name. She uses as her online portfolio to showcase her work as an oil painter and self taught digital artist. Her surreal cyber dreamscapes and other beautiful visuals are captivating the digital art world.

In March 2021, Serwah was commissioned by Nike and JD Sports Australia to create assets for the Air Max Day 2021, but she also first found herself at the center of the global NFT conversation due to a few high profile sales of her work. One of her pieces of work sold for 10 ETH (approximately $27k at the time). This led to her being selected to be part of Sotheby’s curated NFT collection. One month later, in time for Pride Month, she collaborated on an animated audio NFT with Charli XCX.4 Proceeds from the collection were donated to benefit Gay & Lesbian Alliance Against Defamation (GLAAD). As of March 2022, is the first website listed (after her social media platforms) in Google search results for “Serwah“ and “Serwah Attafuah.”

Another example of a strong website is Marques is a former National Football League (NFL) player and Super Bowl Champion who pivoted to a career in business development. He uses as the official website to book him for management training, performance coaching, and corporate development consulting. When running a Google search on his name, appears on the first page of results along with other major sites including Wikipedia and the official website of the NFL, helping to enhance trust and visibility in his new personal brand in business development.

Using your name in your domain will make it easier to be found online, and can help to market your personal goals or accomplishments connected to your name.

Tip 6. Use your domain in a branded email address

A lot of work-related communication will likely be conducted over email, and using a custom email address can generate trust. An email address that ends in the same strong domain as your website can appear more professional by verifying that the owner of the website and the owner of the email are the same person. Using your domain name to create custom, branded email addresses connects all of your company representatives and public contact emails with your website. Be certain to follow best practices while utilizing that email address to avoid diminishing your brand. is an example of the benefits of establishing a trust-inducing branded email address. This independent creative agency is based in Richmond, Virginia and was founded by former creative director Charles Hodges, who previously worked for Google Creative Lab. Charles continued fostering this relationship across a range of projects, and launched in 2017 with Google as its first client. They work primarily with other tech-focused national brands such as ESPN and MSNBC, and have also welcomed online wedding registry Zola as a new client. uses the branded email address to correspond with new and potential clients like Zola, which adds to their professional image and generates trust.

The creative agency has produced some incredibly popular and widely viewed media campaigns. Most notably, is responsible for Google Assistant’s Home Alone Again campaign of 2018, featuring a grown up Macaulay Culkin reprising his iconic role from the Home Alone film franchise. The agency reports that within its first 24 hours, the 60-second commercial received over 36 million views and became the number one trending video on YouTube. With a branded email, you can set up common generic emails like or You can create shared inboxes that a support team can manage, so that you don’t have to distribute everyone’s individual email to the public.

When you have an email address directly associated with your domain name, customers can use that email address to find your website and have trust that they’re reaching out to the appropriate individual.

Tip 7. Acquire social handles that match your domain

Social media platforms like Twitter, Instagram, and Facebook can be very useful for promotion of your website. Using your domain extension in your social media profiles ensures you’ll get the handle that most closely matches your brand, and also doubles as a promotion of your website. is a great example of how using your domain extension in your social media handle can double as a promotion of your website. The website is the online home of Proof, a podcast hosted by Silicon Valley-based venture capitalist Kevin Rose. Episodes of the podcast feature interviews with NFT artists, developers of new tools for NFT creators and collectors, and discussions about NFT marketplaces, blockchain gaming, and the metaverse. Kevin is a partner at Silicon Valley-based True Ventures, a venture capital firm that has invested $2 billion in early-stage technology startups, including Peloton, FitBit, and Ring.

In July 2021, Kevin created a Twitter profile for using the handle @Proof_xyz. The podcast’s Twitter profile has reached over 21,000 followers in under a year, and helps attract NFT enthusiasts and fans of Kevin Rose to his entertaining and informative podcast website.

Using your domain extension in your social media profiles will make it easier to secure a social handle that matches your brand and can enhance the promotion of your website.


A standout online presence is extremely important, and it begins with a strategic domain name. A carefully crafted website with a strategic domain and a focus on the details can help you to reach a global audience. Giving deserved attention to short, memorable, unique domain names, a branded email address, and matching social media handles can set you on a course for success. Following the examples of the seven .xyz websites above can help you select the best domain name and lay the groundwork for a flourishing online presence.

Select your .xyz domain name and start flourishing online today.