I know lots of people are in very different situations right now. Some people have more time, some people have less; some people have less resources, some people have the same. I also know that some people are looking to strengthen their business, some are looking to start something, and some people are just trying to find a way to survive.

In the spirit of community, I wanted to offer my Impactful Business Builder online course for free. I have spoken to my students who paid for it, and they are on board with and support this decision. Thank you to my students for being so badass and willing to focus on community over competition.

The Impactful Business Builder is a foundation-based business building course that I made  a few years ago. It goes over the essentials of lead generation, marketing, sales, mindset, and strategy for both service and product-based businesses. Whether you are looking to start a business, are in the early stages, or just want a refresher on the basics (which is always useful), please feel free to use the course.

Lana Dingwall speaks at 2019's Gem Conference

I sell it for $597, but if you use the coupon code TOGETHERWERISE you can access it all for free and get lifetime access (so you don't have to do it right away if you don't have the time). Sign up by clicking here - coupon code already applied!

Together we will rise, as long as we are willing to support each other in whatever ways we can. I strongly believe in supporting the entrepreneurial community. If you need anything please don’t hesitate to reach out.

Here's how the course is broken down:

Each module consists of video lessons, worksheets, and actions steps

Module 1: Mindset

We are what we think. In this module, you'll learn how to have more confidence, energy and accomplish more than you ever thought possible.


  • Breakthrough any limiting beliefs that you have, so you can create the business you’re dreaming of
  • Learn how to cultivate energy and motivation when it isn’t coming easily
  • Discover how to handle setbacks/issues that will arise
  • Learn how to start acting as if you already are the successful business owner you know you can be

Module 2: Marketing

Ready to learn how to market yourself in a way that feels natural and easy and makes clients and customers line up at your door, waiting to buy from you?


  • Figure out who you actually want to work with so you know how to talk to them
  • Create a marketing plan/system that will easily attract your ideal clients
  • The better you are at this, the easier your ultimate financial goal becomes!
  • Discover how to keep potential clients interested in you and your product or services until they are ready to make the leap and work with you
  • Learn how to speak the language of your potential clients so that they come right to you
  • Craft a marketing plan that works FOR you.
  • AKA a way for you to attract people without having to work all the time

Module 3: Lead Generation

Ever wonder how all those people killing it in their fields actually find quality potential clients? After this module, you’ll never have to stress over where your next client comes from again.


  • Learn how and where you actually find clients
  • Create a lead generation process that consistently attracts people who are willing and able to pay you for your products or services
  • Build a process that you can rely on so you can ramp up your business and finally make more money
  • Figure out how to spend more time actually serving your clients, versus figuring out how to get them

Module 4: Sales

It's time to land more paying clients and customers than you ever thought possible! In this module we'll create a process that makes it easy for people to say ‘yes’ to you and overcome your most common reasons for hearing ‘no’​.


  • Set up your offer so that it is easy for people to say ‘yes’ to buying from you
  • Learn how to handle the horrible phrase of ‘I can’t afford it’
  • Figure out how to create a sales system that is also a fun and easy process for you
  • Make sales an easy process that doesn't make you rip your hair out or bang your head against the wall every day.

Module 5: Strategy & Planning

Accomplish more in 90 days, than most do in a year, while still having time to enjoy yourself! There are a few things you can do that actually make you money, so you can work less, enjoy your life more and make more money in the process.


  • Learn how to focus on the tasks that make you money, versus spending your time on things that aren’t important.
  • This is KEY in being able to grow a profitable business without having to work your life away
  • Create boundaries, so that you can build your business, but still have time for your family and anything else you love to do
  • Figure out how to actually plan for time off, in a way that doesn’t hugely impact your business
  • Actually set up your business so that you can grow it into all you truly want it to be