We’ve always believed getting online shouldn’t be overwhelming. And now our brand reflects that too.
If you’ve been with us for a while, you know Rebel has always been about people first. Entrepreneurs, dreamers, and doers bringing big ideas to life. We’ve built our reputation on being clear, kind, and confident, showing up with tools that work and support that cares. And now, our brand reflects that more than ever.
We’ve refreshed how we look and sound, not because something was wrong, but because it was time to grow alongside you. The new Rebel is still us, just a little more us. Bolder, warmer, and built to help you get online with more ease, more clarity, and more confidence.
Why we refreshed our brand
In short: because you’ve evolved and so have we.
The internet has gotten more complex. So have your goals. And we wanted to make sure Rebel makes it easier to keep up, not harder. That meant cutting the clutter, softening the edges, and leaning into what makes us different: real people, real help, and real clarity.
So we’ve refreshed how we look, how we speak, and how we support you...without changing who we are at the core.
What’s new?
You’ll start seeing some changes roll out across our website, emails, and tools. Here’s what’s different:
A new design system. It’s simpler, smarter, and centered around one bold dot.
A more human voice. We sound more like us—clear, kind, and yes, a little cheeky.
A smoother experience. From faster help to easier navigation, we’ve polished every pixel to make your journey feel better from start to domain.
Every update was made with one goal: to make your life a little easier, and your business a lot stronger.
What’s staying the same?
Everything that matters.
We’re still proudly Canadian. Still obsessed with clarity. Still putting people first. And still delivering what we always have: honest tools, helpful support, and a little less nonsense than the other guys.
“Human First Support” isn’t just a slogan, it’s our way of showing up for you, every time.
So what does this mean for you?
Everything we’ve changed, we did with you in mind. What was our goal? To overwhelm you less. For you to have more ownership. Whether you’re registering a domain, launching a website, or growing your online business, Rebel is now even easier to use, and still here when you need a hand.
Our support. Our people. Our commitment to helping you get online in a way that feels empowering, not confusing will stay the same.
We’re still Rebel. Just more us and more for you.
This refresh isn’t a new direction. It’s a sharper version of the same mission we’ve always had: helping people build confidently online, with tools that work and support that shows up.
Welcome to the new Rebel. Let’s build something big.
