SEO is a marketing fundamental that you need to have down.
Why?
For starters, there are 3.5 billion Google searches every single day. Plus, 77% of consumers perform research before they even engage with a brand.
What Is SEO?
In a nutshell, you use search engine optimization to increase your website’s visibility.
When ranking your site, search engines use bots to crawl all over it. You need to make it easy for these bots to crawl your site and send out signals that your site is worth ranking.
Your goal is to get to the top of the SERPs (Search Engine Results Pages) and thus get more traffic.
Why Does My Business Need SEO?
- It’s your main sustainable traffic source
- If you rank well, your site will get more clicks and establish credibility
- If you’re a local business, it will help you get more foot traffic
- It helps you keep tabs on and surpass your competitors
Search is everything nowadays.
How many times do you ask somebody a question and they respond, “Oh, just Google it!”
It’s an integral part of our lives, so you need to make sure your business shows up in those searches.
Here are a few more indisputable reasons:
Your Main Traffic Source
51% of all traffic comes from organic search.
That's more than double the amount of traffic from paid and social put together.
Naturally, then, SEO should be your priority.
Increased Authority
70% of searchers click on organic results, ignoring paid results.
If you rank high on Google, searchers see your site as credible.
You’ve made it to the top for a reason. In other words, you haven’t simply paid to get an ad at the top of the page.
Local Presence
27% of people search for local business information online every single day.
So, even if you have a physical store or restaurant, for example, you need SEO. Consumers research businesses on their phone before visiting them.
Keeping up with your Competitors
61% of marketers say that improving SEO is their number one priority.
Without SEO you won’t be able to compete.
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Adapted from a blog by our partners at MarketGoo.
