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How to Turn Your Artwork Into an Asset with Digital Twin by .ART

Every artist knows that a letter of authenticity makes a difference. Highly sought after by collectors, dealers and hobbyists alike, letters of authenticity add value to a piece of art.

And it's no wonder, really. If a banana taped to a wall can be sold for thousands of dollars, it’s clear that the idea itself - the manifestation – is the work of art. And if the next art performance includes the art object being eaten, having a digital record of it is essential.

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Digital Twin by .ART provides all of the benefits of a traditional letter of authenticity, and much more. Leveraging the easy-to-understand technology of domain names and using an international standard for describing cultural objects developed the J. Paul Getty Trust, it stores exhaustive information about the art piece’s appearance. Moreover, it allows you to add as much content as you want, including videos and high-resolution images.

It’s fun to imagine the layered stories and the people behind them that these promotional flyers represent.
Photo by Alice Donovan Rouse / Unsplash

This allows for unprecedented depth of perception. What was once just an authentication tool becomes a space that safely holds context that’s often missing from art as we come across it in the “wilderness” of the market. It is a sensory experience that allows us relate to art and understand it, regardless of its form. This is exactly what makes an art object desirable, exciting, and valuable. The more information there is about an art object, the more layers of value it has. Digital Twin by .ART allows you to pack your artwork with as much depth, context, and value as you want.

Start by registering your .ART domain name at Rebel for just $3.99, and then pop on over to ip.art to discover Digital Twin.

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How to Turn Your Artwork Into an Asset with Digital Twin by .ART
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