Branding is not just what you see - it's what you feel.

In an era where giants like Amazon, eBay and Etsy are the go-to online stores for many shoppers, how do you make your mark and have better brand recall?

For individual stores, creating a distinct and engaging brand requires effort, but a smart entrepreneur knows that this can be done without shelling out a fortune. Enter the new domain extension .STORE, which is empowering retailers all over the globe do just that.

From to, .STORE domains are fast becoming the main online identity of retailers across all industries.

How Does a .STORE Domain Help?

Photo by frankie cordoba / Unsplash

Gives you a short and sweet name

Short domain names are easier to read and remember because they’re concise and to the point. Also, since they take up less room, they can easily be included on any printed material, like business cards, brochures and ad banners.

For example, if you’re an online store that deals in toddler shoes, you could go with:

It’s short, apt and - most importantly - inexpensive.

Boosts your marketing efforts

Domain names are key to a good digital marketing strategy. Entrepreneurs and digital marketers in all industries are learning how to creatively use domain names to enhance a brand or promote a product. A domain name using .STORE helps customers understand what you do, establishes your niche, and enables you to stand out.

Photo by Daniele Riggi / Unsplash

Gives you a branded email address

How many times have you been asked for your business email? Your business card would be remiss without one. When you reply to customer inquiries and clients, you should have a custom domain that shows you are part of a real business and offer legitimate services. An email address from a .STORE domain looks professional end empowers your sales team to reach out with a branded email ID that helps them beat the spam folder.

Improves Search Engine Optimization (SEO)

One of the key components of SEO is keywords. From your URL to your web content, the right keywords will play a major role in ensuring that your website ranks in the top 10 results of Google. One of the many benefits of a .STORE domain extension is it clearly communicates what you do. Keywords placed after the dot have a significant influence on user perception. It provides information, relevance and trust. Keyword rich domain names help get on-topic backlinks, which add a lot of SEO power to your website.

Direct entry to The Startup League

The Startup League is an initiative that is designed to provide a wide range of marketing support to the most promising startups. This includes sponsorship dollars that enable you to exhibit at some of the biggest tech events, getting your business in front of investors.

Photo by Jon Tyson / Unsplash

It’s Time To Get Your Hands On A .STORE Domain

With a .STORE domain extension, chances of you getting your first choice of a name is high. You won’t have to skip or add a character or misspell the name you actually want. .STORE names can be short and they are a lot more professional and easy to remember.

Adopt a .STORE domain name extension to enhance your online marketing and stand out from the competition. Get yours on sale at Rebel for only $8.99.

Blog contributed by Alisha Shibli. Alisha is a Content Marketing Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn.