Do you feel like you’re stuck in a sci-fi movie? You aren’t alone.
Things are different– severely different– from what everyone is used to. The lasting effects of the COVID-19 pandemic will impact the way business is done not just for a few weeks after the country opens up, but for the foreseeable future. The writing is on the wall; it’s time to innovate, it’s time to restructure and redefine how you operate as a business.
Luckily, there are plenty of steps you can take for your business, from becoming financially secure to positioning your business to succeed online and getting ready to forge ahead and take on the future head-on.
Photo by Paul Felberbauer / Unsplash
Secure Your Finances
While you adjust to the ever-changing dynamic of the world and the implications it has on your business, you may find yourself overlooking some of the most important aspects of being a business owner, like finances. No, they don’t have to be a drag, and no, you don’t need to be a math whiz to make sure your books are balanced.
Managing your business finances can be as seamless as using a small business bank to keep track of your expenses, revenue, profit, and spending. Online banking can help you easily manage everything money-related from your pocket, whether you are just opening your business, or need to recalibrate while things begin to open up.
If you’re just starting out, consider these 5 Cost-Effective Tips for Starting Your Online Business.
Position Your Brand Online
If COVID-19 has thrown the logistics of your physical location into disarray like the thousands of other businesses in the country, finding a home online is the answer. According to Oberlo, 85% of consumers conduct research before making a purchase decision.
Accessibility to consumers searching for your business who may opt for convenience over an in-person shopping experience can be the difference between growing and just getting by. You will want to make sure that customers can find you in a multitude of ways online, from a business Facebook page, Instagram, and even YouTube if it’s relevant to your brand, in which case you will want a camera perfect for vlogging.
With the popularity of online buying at an all-time high, despite growing economic uncertainty, eCommerce can be the answer for any business, from retail clothing boutiques to niche restaurants.
During the peak of the pandemic, Forbes reported that online sales spiked upwards of 50%, along with other staggering retail statistics that could affect your business’s future.
No website? No problem. Ready to get going? Drop a note to the Rebel Website Design team to learn how you can take your business online. A fast, responsive website is a vital part of succeeding in your shift from in-person shopping to offering services or products online.
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Write Your Own Future
At the end of the day, you are the face of your business, and you are the reason it is where it is today. Yes, things have strayed from the plans you laid out, or maybe your five-year plan was thrown a curveball, but you know it’s all about how you respond.
Each day as a small business owner is a challenge, whether it be staffing, financing, shipments, or outside responsibilities that are playing a role in your mindset day-to-day. All you can control is what you do next.
Deep breath. Everything’s going to be okay, you’ve made it this far. Take this time to fine-tune specific pieces of your business and set you and your team up for success in the long run.
Going from brick-and-mortar to online isn’t an overnight process. It takes time, patience, and plenty of learning. When things find their stride, you’re bound to see the benefits of utilizing and capitalizing on the power of online business.
Until then, educate yourself, your staff, and communicate with customers, and in no time you’ll be back up and moving in the right direction.